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"Will firm's marketing efforts on owned social media payoff? A ..."
Hsin-Lu Chang et al. (2018)
- Hsin-Lu Chang, Yen-Chun Chou, Dai-Yu Wu, Sou-Chein Wu:
Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products. Decis. Support Syst. 107: 13-25 (2018)
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