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"Social media-driven customer engagement and movie performance: Theory and ..."

Ana Castillo López et al. (2021)

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DOI: 10.1016/J.DSS.2021.113516

access: closed

type: Journal Article

metadata version: 2023-06-09

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Ana Castillo López, Jose Benitez, Javier Lloréns, Xin (Robert) Luo:
Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decis. Support Syst. 145: 113516 (2021)

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