"Applying behavioral economics in predictive analytics for B2B churn: ..."

Arash Barfar, Balaji Padmanabhan, Alan R. Hevner (2017)

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DOI: 10.1016/J.DSS.2017.06.006

access: closed

type: Journal Article

metadata version: 2020-02-20

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Arash Barfar, Balaji Padmanabhan, Alan R. Hevner:
Applying behavioral economics in predictive analytics for B2B churn: Findings from service quality data. Decis. Support Syst. 101: 115-127 (2017)

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