"Market Orientation, Internal Process, and External Network: A Qualitative ..."

Andrea Ordanini, Paul P. Maglio (2009)

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DOI: 10.1111/J.1540-5915.2009.00238.X

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type: Journal Article

metadata version: 2023-03-21

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Andrea Ordanini, Paul P. Maglio:
Market Orientation, Internal Process, and External Network: A Qualitative Comparative Analysis of Key Decisional Alternatives in the New Service Development. Decis. Sci. 40(3): 601-625 (2009)

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