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"Building a Model of Technology Preference: The Case of Channel Choices."

Achita (Mi) Muthitcharoen, Prashant C. Palvia, Varun Grover (2011)

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DOI: 10.1111/J.1540-5915.2010.00306.X

access: closed

type: Journal Article

metadata version: 2020-03-13

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Achita (Mi) Muthitcharoen, Prashant C. Palvia, Varun Grover:
Building a Model of Technology Preference: The Case of Channel Choices. Decis. Sci. 42(1): 205-237 (2011)

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