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"Experiential and Informational Knowledge, Architectural Marketing ..."

Neil A. Morgan et al. (2003)

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DOI: 10.1111/1540-5915.02375

access: closed

type: Journal Article

metadata version: 2020-03-13

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Neil A. Morgan, Shaoming Zou, Douglas W. Vorhies, Constantine S. Katsikeas:
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study. Decis. Sci. 34(2): 287-321 (2003)

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