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"Gain-framed product descriptions are more appealing to elderly consumers ..."

Zhumo Sun, Shiting Fu, Tingting Jiang (2022)

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DOI: 10.1016/J.DIM.2022.100022

access: open

type: Journal Article

metadata version: 2024-03-08

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Zhumo Sun, Shiting Fu, Tingting Jiang:
Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment. Data Inf. Manag. 6(4): 100022 (2022)

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