Stop the war!
Остановите войну!
for scientists:
default search action
"Which message? Which channel? Which customer? Exploring response rates in ..."
Omar Marzouk et al. (2022)
- Omar Marzouk, Joni Salminen, Pengyi Zhang, Bernard J. Jansen:
Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising. Data Inf. Manag. 6(1): 100008 (2022)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.