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"Marketing strategies in virtual worlds."

Tsz-Wai Lui, Gabriele Piccoli, Blake Ives (2007)

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DOI: 10.1145/1314234.1314248

access: closed

type: Journal Article

metadata version: 2021-10-14

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Tsz-Wai Lui, Gabriele Piccoli, Blake Ives:
Marketing strategies in virtual worlds. Data Base 38(4): 77-80 (2007)

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