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"Effects of banner ad type, web content type and theme consistency on ..."

Bo Ning et al. (2023)

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DOI: 10.1007/S10339-023-01131-7

access: closed

type: Journal Article

metadata version: 2023-08-18

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  dblp key:
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  - https://dblp.org/rec/journals/cp/NingLWZ23
Bo Ning, Shuyan Luo, Aijun Wang, Ming Zhang:
Effects of banner ad type, web content type and theme consistency on banner blindness: an eye movement study. Cogn. Process. 24(3): 313-326 (2023)

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