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"Examining the Impact of Source-product Congruence and Sponsorship ..."
Yi Xin Lim, Weiyu Zhang (2022)
- Yi Xin Lim, Weiyu Zhang:
Examining the Impact of Source-product Congruence and Sponsorship Disclosure on the Communicative Effectiveness of Instagram Influencers. CoRR abs/2208.02453 (2022)
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