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"As long as you talk about me: The importance of family firm brands and the ..."
Paola Rovelli et al. (2021)
- Paola Rovelli, C. Benedetti, Andrea Fronzetti Colladon, Alfredo De Massis:
As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity. CoRR abs/2110.13815 (2021)
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