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"How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on ..."

Christina Uhl, Nadia Abou Nabout, Klaus Miller (2020)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2020-09-15

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  - electronic edition @ arxiv.org (open access)
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  dblp key:
  - journals/corr/abs-2008-12132
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  persistent URL:
  - https://dblp.org/rec/journals/corr/abs-2008-12132
Christina Uhl, Nadia Abou Nabout, Klaus Miller:
How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness. CoRR abs/2008.12132 (2020)

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