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"Augmenting Customer Journey Maps with quantitative empirical data: a case ..."
Rui Alves et al. (2012)
- Rui Alves, Veraneka Lim, Evangelos Niforatos, Mon-Chu Chen, Evangelos Karapanos, Nuno Jardim Nunes:
Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking. CoRR abs/1209.3155 (2012)
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