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"The Key Elements of Viral Advertising. From Motivation to Emotion in the ..."

Alberto Dafonte-Gomez (2015)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2018-08-13

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  - electronic edition @ arxiv.org (open access)
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  dblp key:
  - journals/corr/Dafonte-Gomez15
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  persistent URL:
  - https://dblp.org/rec/journals/corr/Dafonte-Gomez15
Alberto Dafonte-Gomez:
The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos. CoRR abs/1505.02002 (2015)

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