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"The dynamic investment strategy of online advertising based on spillover ..."

Huini Zhou, Xiaoguang Gu, Li Li (2018)

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DOI: 10.1007/S00607-018-0629-2

access: closed

type: Journal Article

metadata version: 2020-08-06

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Huini Zhou, Xiaoguang Gu, Li Li:
The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market. Computing 100(8): 881-905 (2018)

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