"From Predictive and Generative to Agentic AI: Shaping the Future of ..."

Nir Kshetri (2025)

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DOI: 10.1109/MC.2025.3530304

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type: Journal Article

metadata version: 2025-05-09

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Nir Kshetri:
From Predictive and Generative to Agentic AI: Shaping the Future of Marketing Operations and Strategies. Computer 58(4): 121-129 (2025)

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