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"How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to ..."

Sunny Jung Kim, Jeffrey T. Hancock (2017)

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DOI: 10.1177/0093650216644017

access: closed

type: Journal Article

metadata version: 2023-11-12

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Sunny Jung Kim, Jeffrey T. Hancock:
How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements. Commun. Res. 44(7): 1019-1045 (2017)

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