"Cognitive systems research for neuromarketing assessment on evaluating ..."

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DOI: 10.1016/J.COGSYS.2017.11.004

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type: Withdrawn Item

metadata version: 2020-02-19

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(Withdrawn) Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis. Cogn. Syst. Res. 49: 49-64 (2018)

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