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"Market Segmentation Using Brand Strategy Research: Bayesian Inference with ..."
Pascal van Hattum, Herbert Hoijtink (2009)
- Pascal van Hattum, Herbert Hoijtink:
Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models. J. Classif. 26(3): 297-328 (2009)
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