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"M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and ..."
Paul Dudgeon (2002)
- Paul Dudgeon:
M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations, 2nd edition, Norwell, MA: Kluwer Academic Publishers, 2000, 382 pp. J. Classif. 19(1): 179-182 (2002)

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