"Increasing the consumer-perceived benefits of a mass-customization ..."

Alessio Trentin, Elisa Perin, Cipriano Forza (2014)

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DOI: 10.1016/J.COMPIND.2014.02.004

access: closed

type: Journal Article

metadata version: 2020-02-18

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Alessio Trentin, Elisa Perin, Cipriano Forza:
Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilities. Comput. Ind. 65(4): 693-705 (2014)

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