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"Comparative effect of company-driven SNS activity vs. consumer-driven SNS ..."
Sung Ook Park, Hyung Jong Na, Ohbyung Kwon (2016)
- Sung Ook Park, Hyung Jong Na, Ohbyung Kwon
:
Comparative effect of company-driven SNS activity vs. consumer-driven SNS activity on firm value: Evidence from facebook. Comput. Ind. 82: 186-195 (2016)

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