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"Not just for fun: The effect of pseudo-reviews on consumer behavior."
Ermira Zifla et al. (2024)
- Ermira Zifla
, David Schuff
, Susan M. Mudambi
, Sunil Wattal:
Not just for fun: The effect of pseudo-reviews on consumer behavior. Comput. Hum. Behav. 155: 108166 (2024)
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