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"Empirical investigation of customers' channel extension behavior: ..."
Shuiqing Yang et al. (2011)
- Shuiqing Yang
, Yaobin Lu, Ling Zhao, Sumeet Gupta
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Empirical investigation of customers' channel extension behavior: Perceptions shift toward the online channel. Comput. Hum. Behav. 27(5): 1688-1696 (2011)
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