"When and why is perceived congruity important for in-game advertising in ..."

Shana Verberckmoes et al. (2016)

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DOI: 10.1016/J.CHB.2016.07.062

access: closed

type: Journal Article

metadata version: 2024-10-06

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Shana Verberckmoes, Karolien Poels, Nathalie Dens, Laura Herrewijn, Patrick De Pelsmacker:
When and why is perceived congruity important for in-game advertising in fantasy games? Comput. Hum. Behav. 64: 871-880 (2016)

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