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"Investigating the effect of social endorsement on customer brand ..."

Trung Dam-Huy Thai, Tien Wang (2020)

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DOI: 10.1016/J.CHB.2020.106499

access: closed

type: Journal Article

metadata version: 2021-10-14

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Trung Dam-Huy Thai, Tien Wang:
Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA). Comput. Hum. Behav. 113: 106499 (2020)

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