"AI or human: How endorser shapes online purchase intention?"

Yang Song et al. (2024)

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DOI: 10.1016/J.CHB.2024.108300

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type: Journal Article

metadata version: 2024-08-02

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Yang Song, Litong Wang, Zhiyuan Zhang, Lubica Hikkerova:
AI or human: How endorser shapes online purchase intention? Comput. Hum. Behav. 158: 108300 (2024)

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