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"Who avoids location-based advertising and why? Investigating the ..."

Wonsun Shin, Trisha Tsui-Chuan Lin (2016)

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DOI: 10.1016/J.CHB.2016.05.036

access: closed

type: Journal Article

metadata version: 2020-02-18

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Wonsun Shin, Trisha Tsui-Chuan Lin:
Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance. Comput. Hum. Behav. 63: 444-452 (2016)

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