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"Investigating moderating roles of goals, reviewer similarity, and ..."
Soo Yun Shin et al. (2017)
- Soo Yun Shin
, Brandon Van Der Heide, David Beyea, Yue (Nancy) Dai
, Benjamin Prchal:
Investigating moderating roles of goals, reviewer similarity, and self-disclosure on the effect of argument quality of online consumer reviews on attitude formation. Comput. Hum. Behav. 76: 218-226 (2017)
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