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"Does SMS advertising still have relevance to increase consumer purchase ..."

Anshuman Sharma et al. (2021)

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DOI: 10.1016/J.CHB.2021.106919

access: closed

type: Journal Article

metadata version: 2024-02-05

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Anshuman Sharma, Yogesh K. Dwivedi, Vikas Arya, Muhammad Qutubuddin Siddiqui:
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Comput. Hum. Behav. 124: 106919 (2021)

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