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"Effects of cognition demand, mode of interactivity and brand ..."

Sreejesh S., M. R. Anusree (2017)

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DOI: 10.1016/J.CHB.2017.01.033

access: closed

type: Journal Article

metadata version: 2020-02-18

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Sreejesh S., M. R. Anusree:
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. Comput. Hum. Behav. 70: 575-588 (2017)

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