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"The 4C framework: Towards a holistic understanding of consumer engagement ..."
Philipp A. Rauschnabel et al. (2024)
- Philipp A. Rauschnabel, Reto Felix, Jonas Heller, Chris Hinsch:
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality. Comput. Hum. Behav. 154: 108105 (2024)
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