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"Understanding consumer engagement with celebrity-endorsed E-Cigarette ..."

Joe Phua, Jhih-Syuan Lin, Dong Jae Lim (2018)

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DOI: 10.1016/J.CHB.2018.02.031

access: closed

type: Journal Article

metadata version: 2023-09-30

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Joe Phua, Jhih-Syuan Lin, Dong Jae Lim:
Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram. Comput. Hum. Behav. 84: 93-102 (2018)

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