"User Generated Content and Brand Engagement: Exploring the role of ..."

Muhammad Naeem et al. (2025)

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DOI: 10.1016/J.CHB.2025.108642

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type: Journal Article

metadata version: 2025-05-01

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Muhammad Naeem, Wilson Ozuem, Silvia Ranfagni, Kerry E. Howell:
User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram. Comput. Hum. Behav. 168: 108642 (2025)

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