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"Are Facebook brand community members truly loyal to the brand?"

Juha Munnukka, Heikki Karjaluoto, Anna Tikkanen (2015)

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DOI: 10.1016/J.CHB.2015.05.031

access: closed

type: Journal Article

metadata version: 2022-03-16

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Juha Munnukka, Heikki Karjaluoto, Anna Tikkanen:
Are Facebook brand community members truly loyal to the brand? Comput. Hum. Behav. 51: 429-439 (2015)

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