"Twitter as a social actor: How consumers evaluate brands differently on ..."

Zongchao Li, Cong Li (2014)

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DOI: 10.1016/J.CHB.2014.07.016

access: closed

type: Journal Article

metadata version: 2020-02-18

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Zongchao Li, Cong Li:
Twitter as a social actor: How consumers evaluate brands differently on Twitter based on relationship norms. Comput. Hum. Behav. 39: 187-196 (2014)

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