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"The effects of social media based brand communities on brand community ..."

Michel Laroche et al. (2012)

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DOI: 10.1016/J.CHB.2012.04.016

access: closed

type: Journal Article

metadata version: 2020-02-18

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  - https://dblp.org/rec/journals/chb/LarocheHRS12
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan:
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Comput. Hum. Behav. 28(5): 1755-1767 (2012)

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