"The influence of perceived ad relevance on social media advertising: An ..."

A.-Reum Jung (2017)

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DOI: 10.1016/J.CHB.2017.01.008

access: closed

type: Journal Article

metadata version: 2020-02-18

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A.-Reum Jung:
The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern. Comput. Hum. Behav. 70: 303-309 (2017)

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