"Differentiation of online text-based advertising and the effect on users' ..."

Jason T. Jacques, Mark J. Perry, Per Ola Kristensson (2015)

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DOI: 10.1016/J.CHB.2015.04.031

access: open

type: Journal Article

metadata version: 2020-08-24

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Jason T. Jacques, Mark J. Perry, Per Ola Kristensson:
Differentiation of online text-based advertising and the effect on users' click behavior. Comput. Hum. Behav. 50: 535-543 (2015)

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