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"The effect of variations in banner ad, type of product, website context, ..."
William Flores, Jeng-Chung Victor Chen, William H. Ross (2014)
- William Flores, Jeng-Chung Victor Chen
, William H. Ross:
The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users' attitudes. Comput. Hum. Behav. 31: 37-47 (2014)
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