"The role of aesthetic, cultural, utilitarian and branding factors in young ..."

Raffaele Filieri, Zhibin Lin (2017)

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DOI: 10.1016/J.CHB.2016.09.057

access: closed

type: Journal Article

metadata version: 2021-10-14

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Raffaele Filieri, Zhibin Lin:
The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands. Comput. Hum. Behav. 67: 139-150 (2017)

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