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"How placement affects brand preferences in advergames: A test of ..."

Martin Egger, Arnd Florack, Christian Hübel (2022)

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DOI: 10.1016/J.CHB.2022.107328

access: open

type: Journal Article

metadata version: 2022-07-27

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Martin Egger, Arnd Florack, Christian Hübel:
How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search. Comput. Hum. Behav. 134: 107328 (2022)

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