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"Young adults' motivations for following social influencers and their ..."

Emmelyn A. J. Croes, Jos Bartels (2021)

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DOI: 10.1016/J.CHB.2021.106910

access: closed

type: Journal Article

metadata version: 2021-08-30

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Emmelyn A. J. Croes, Jos Bartels:
Young adults' motivations for following social influencers and their relationship to identification and buying behavior. Comput. Hum. Behav. 124: 106910 (2021)

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