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"'Snap happy' brands: Increasing publicity effectiveness through a snapshot ..."

Jonas Colliander, Ben L. Marder (2018)

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DOI: 10.1016/J.CHB.2017.09.015

access: closed

type: Journal Article

metadata version: 2023-09-30

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Jonas Colliander, Ben L. Marder:
'Snap happy' brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram. Comput. Hum. Behav. 78: 34-43 (2018)

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