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"Show me that you are advertising: Visual salience of products attenuates ..."

Jasper David Brüns, Martin Meißner (2023)

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DOI: 10.1016/J.CHB.2023.107891

access: closed

type: Journal Article

metadata version: 2023-09-24

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Jasper David Brüns, Martin Meißner:
Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising. Comput. Hum. Behav. 148: 107891 (2023)

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