"Effects of 3D Virtual Haptics Force Feedback on Brand Personality ..."

Seung-A. Annie Jin (2010)

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DOI: 10.1089/CYBER.2009.0098

access: closed

type: Journal Article

metadata version: 2020-03-31

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Seung-A. Annie Jin:
Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames. Cyberpsychology Behav. Soc. Netw. 13(3): 307-311 (2010)

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