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"Between Likes and Shares: Effects of Emotional Appeal and Virality on the ..."
Saleem Alhabash et al. (2013)
- Saleem Alhabash, Anna R. McAlister
, Amy Hagerstrom, Elizabeth Taylor Quilliam, Nora J. Rifon, Jef I. Richards:
Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook. Cyberpsychology Behav. Soc. Netw. 16(3): 175-182 (2013)
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