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"Brand Names as Keywords in Sponsored Search Advertising."

Mark A. Rosso, Bernard J. Jansen (2010)

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DOI: 10.17705/1CAIS.02706

access: closed

type: Journal Article

metadata version: 2022-06-10

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Mark A. Rosso, Bernard J. Jansen:
Brand Names as Keywords in Sponsored Search Advertising. Commun. Assoc. Inf. Syst. 27: 6 (2010)

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