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"The hybrid clicks and bricks business model."

Pattarawan Prasarnphanich, Mark Lee Gillenson (2003)

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DOI: 10.1145/953460.953498

access: closed

type: Journal Article

metadata version: 2020-04-14

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  - journals/cacm/PrasarnphanichG03
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  - https://dblp.org/rec/journals/cacm/PrasarnphanichG03
Pattarawan Prasarnphanich, Mark Lee Gillenson:
The hybrid clicks and bricks business model. Commun. ACM 46(12): 178-185 (2003)

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